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28 August 2008
Intranet survey demonstrates businesses reluctant to embrace social networking
MELBOURNE, Australia – 28 August 2008 – Results from the second annual Intranet DASHBOARD (iD) Global Intranet Benchmarking Survey indicate that Australian businesses are reluctant to embrace social networking and Web 2.0 functionality in the workplace.
This year iD surveyed 455 intranet users globally to assess trends in internal communication, social networking and Web 2.0 use in the workplace. This commitment to research and development cements iD's place as an innovative industry leader.
Of the global respondents, only 32% indicated that management supported social networking strategies in the workplace, a significant drop in popularity when compared with last year's result of 42%.
In 2008, 30% of respondents indicated no interest at all in social networking as an internal communication tool compared with 25% in 2007. Australia was even less willing to gamble on social networking strategies with 33% of companies reporting no interest in social networking. This proves an interesting insight into the Australian business psyche when compared with international results: 25% of companies in the rest of the world who showed a lack of interest in social networking.
Adoption of instant messaging has dropped 13%, which has fallen from 49% to 36%. The only Web 2.0 collaboration application that has increased in its adoption is the use of corporate blogs – up 6% from 39% in 2007 to 45% this year. Other functionality that increased in popularity since 2007 includes News Search & Wikis.
The Intranet DASHBOARD survey demonstrates that Web 2.0 applications have obviously not proven their worth to CEOs and management. This underscores similar findings in the CIO Insight May 2008 survey.
Connie Pandos, founder and director of Intranet DASHBOARD (iD), said, "Web 2.0 collaborative tools are often misused or abused by staff for personal rather than business use. Environments such as Facebook offer functionality that can distract staff from their work and this is clear in the evidence that many organisations are banning access to such web sites.
"Web 2.0 functionality that deliver tangible benefits to the user, improve business efficiencies and increase productivity are proving to be increasingly popular in an intranet. Intranet DASHBOARD enables Web 2.0 functionality to be delivered within a framework that meets the strategic objectives of the business and is centrally controlled and governed," she said.
To view the 2008 Intranet Benchmarking survey report, please visit www.intranetbenchmarkingsurvey.com
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